Your Guide
About Project
Name
Your Guide
Duration
Sep 2022 - Dec 2022
Company
Faculty of Computer Science, Brawijaya University
Role
UI Designer & Market Analyst
Team Member
5 Person
Tools
Figma
Status
Coursework
The Problem
This project is a challenge given in the information technology industry management lecture with a predetermined scope. here the scope chosen is tourism with problems:
There are still many tourist locations in Indonesia that have not been touched and are still lacking in information
Many routes to tourist attractions in places that have not been touched by humans
It is difficult to find tour guide services or photographer services while at the location that suits the budget
The Solution
An application that provides detailed information about tourist sites and serves as a guide while traveling to make the tour more enjoyable.
The Objective
Looking for problems and then making a solution in the form of an application product by analyzing market conditions to be a consideration for making product solutions
The Challenge
challenges that exist in this project such as:
Knowing the selling points of competitors, namely products with similar products
Create an innovation that can be accepted by the market
Creating an overview of product solutions in the form of ui design
The Process
Facts
The Central Bureau of Statistics reported a staggering 10,000 percent increase in foreign tourist arrivals to Indonesia by September 2022. During the period from January to September 2022, the Minister of Tourism and Creative Economy noted a significant movement of 600 million domestic tourists.
Market Size
Market size refers to the total amount of demand or market potential for a product or service in a particular geographic area. the data obtained is sourced from a survey conducted by one of the digital-based research companies (Populix).
The Value Proposition Canvas
The Value Proposition Canvas is a visual tool that helps businesses and entrepreneurs design and refine their value proposition – the unique value a product or service offers to its target customers. It complements the Business Model Canvas by focusing specifically on the relationship between the customer segments and the value proposition.
The Business Model Canvas
The Business Model Canvas is a visual tool used to comprehensively and concisely describe the key elements of a company or project's business model, which consists of nine blocks that represent various aspects of the business.
The Competitor
Tripadvisor is an application that can help tourists in terms of travel planning. the features of this application are to provide inspiration, read reviews, organize trips, and book excursions. on this application can also provide a 'Travel' feature, where you can save all the places that users like and see them on a map. this application also provides travel arrangement services by entering the destination city and the length of the trip is done by applying certain rates.
What Makes it Different?
In the Tripadvisor application there is no feature that can recommend users to tourist attractions around the area
The services offered in the application are only limited to travel planning
No local services offered such as tour guides, translators, or photographers.
No direction (maps) feature
The Features
From the results of competitor analysis carried out, several features were found that can be offered to users as the main selling points of application products
Feature Visualization
The Design
The Result
The result of this case study is a tourist spot search application product in which there are also services such as tour guides, translators, and photographers from. the features in the application are decided from the results of market analysis and competitors engaged in the same field.
Ananda Wijaya/2023